The Humble Beginnings

A Childhood of Struggle:

Born and raised in a small town in northeastern Thailand, I had nothing more than passion, ambition, and a dream.

My parents, both teachers, earned less than $100 a month. Some days, my mom would pack stir-fried bean sprouts for my school lunch because we couldn't afford meat.

We’d ride motorcycles to school, and four of us packed onto one tiny old bike. It was fun as a kid, but looking back, I realize how much we struggled.

Despite their hardships, my parents did their best to raise me. I had a happy childhood, unaware of the sacrifices my parents made.

In 1990, northeastern Thailand.

The 9-5 Life:

Following my parents' advice, I aimed to be a good student and secure a stable job, believing it would bring happiness and fulfillment. In 2010, after graduating, I started working as a secretary, earning less than $500.

Realizing that this path wouldn't lead to my dream life, I spent the next decade pursuing higher education while working for various international companies and climbing the corporate ladder to a management role.

I eventually earned $2,500 per month. But at the cost of my mental health and personal life for 10 years! Long hours and intense pressure left me feeling like a robot, clocking in and out, and crying every morning because I hated going to work. I was exhausted, burnt out, and unhappy. Slowly losing my passion and freedom for life.

THIS WASN'T LIVING!

Taking Back My Freedom

the turning point:

During the COVID-19 pandemic, I saw many people lose their so-called “secure” jobs, and I realized that nothing is truly secure. This moment was a real turning point for me to get out of my comfort zone and actually pursue my dream of freedom.

In 2023, I eventually decided to reclaim the freedom I’d lost. I took a risk, gave up the security of the 9-5, and started my entrepreneurial journey, building a coaching business from the ground up.

I wanted freedom—to work less, earn more, and not be tied to a location.

the entrepreneur:

This brings me to you.

I'm here to serve and give back.

I believe that no matter what your dreams, your background, or obstacles are, you have THE POWER to change your life.

As a woman, I understand the struggles other women face. Many of you are where I once was. That's why I started something revolutionary to help women at the beginning, or a few steps behind me.

Today, I'm here to offer the tools and mentorship I once needed, without a BS. Through free content, online training programs, and personalized mentorship, we're dedicated to making a difference.

We help you build a life you truly love, ensuring financial independence and the ability to pursue your passions on your own terms.

Keeping

It REAL

I don't claim to have all the answers.

I make mistakes, have bad days, and struggle with fear and self-doubt just like everyone else.

But I guarantee my commitment to bringing you the best of what I'm living and learning while keeping it real, authentic, and honest.

So, don't expect perfect polish—expect ideas, timeless wisdom, and some inspiration to help you live your most expansive, expressive, and meaningful life.

If you've read this far, THANK YOU. I hope this is just the beginning of our relationship. Join our BOSSUP community by signing up with your name and email. Or email me directly for work and advice at pichy@swotful.com.

I'm thrilled we're connected and excited for the journey ahead.

With all my love,

XO,

Pichy